While working at my favorite an adequate independent coffee shop today, I saw these: Direct TV’s shameless coffee sleeves. Seriously. Barf. I honestly wouldn’t mind if they had some kind of clever campaign that integrated well into the context of a coffee cup, but this is just a bunch of logos yelling in your face; and the morning was going so well!
I am now realizing that since I have opened up this channel of hatred, I will start seeing obscene coffee sleeves everywhere. This is the burden of a designer, just as these terrible images will make a photographer’s skin crawl. Taken on my iSight…
